Positioning is upstream of everything. Bad angle: copy does not land, SEO ranks the wrong terms, GTM fills the pipe with the wrong buyers.
// fix positioning first. the rest compounds.
Most operators sell one head and pretend the other five do not exist. Below: every head, what it does to your business, and how it gets cut.
01Head 1 / 6 · sharp angleProblem #1
“Sales calls turn into education. Buyers can't repeat what you do.”
The pain
You solve ten pains for five personas. The market hears noise and picks the simpler competitor.
The cut
Pick the single angle that prints money. Write the hypothesis, test it live, compare actual vs. expected. Repeat until the pitch lands in one sentence.
02Head 2 / 6 · the new SEOProblem #2
“Ask ChatGPT about your category. Your name never comes up.”
The pain
LLMs are quietly replacing Google for product research. They only cite the brands they were trained to trust.
The cut
Generative Engine Optimization. Get cited inside ChatGPT, Claude, and Perplexity through structured content, citations, and trust signals.
03Head 3 / 6 · automated outboundProblem #3
“An SDR burns 40 hours a week and books two meetings.”
The pain
Cold outbound is broken. Manual prospecting, generic templates, garbage reply rates.
The cut
AI scrapes, enriches, personalizes, books. One-time build, then it runs. Copy and build in one place: the combination agencies cannot offer.
04Head 4 / 6 · feel-seenProblem #4
“Visitors skim. Nobody books a call. Your homepage could belong to ten other companies.”
The pain
Copy reads like a polished AI description nobody relates to. Features instead of feelings. Adjectives instead of moments.
The cut
Written the way 1% of sites do it: naming the exact daily pain so the reader feels seen, not pitched at. Specific verbs, specific scenes, zero filler.
05Head 5 / 6 · human-builtProblem #5
“Users open the product, squint, and leave inside three minutes.”
The pain
AI-built products get sniffed out in 3 seconds. Generic gradients, stock illustrations, dashboards nobody asked for.
The cut
Strategy-first UX. Brand, onboarding, journey: smooth, gamified where it earns its keep, ruthless about cutting what does not move a metric.
06Head 6 / 6 · logical puzzleProblem #6
“You publish posts. Traffic flatlines. You blame the algorithm.”
The pain
Ranking feels like dark magic. It is not. It is an intent map, a page-per-intent, and a backend that loads fast.
The cut
Keywords, intent buckets, one page per intent, clean backend, relevant backlinks. Boring. Effective. Compounds for years.
Got an MVP, a website, or just a Notion doc full of ambition? The pipeline takes you from “here's the idea” to “here's traffic, leads, and citations.”
Agree what 'win' looks like before a finger touches a keyboard. No vibes-only campaigns.
Positioning, page, copy, SEO scaffold, GEO citations, outbound system: whichever heads were booked.
Live with the market for two weeks. Real users, real searches, real LLM queries.
Actual vs. expected. Where we hit, where we missed, what to cut next sprint.
Because you already tried, or you've watched a friend try. Here is the math.
// not a knock on agencies. they're built for scale. you don't need scale. you need a cut.
The internet sounds the same now.
Polished. Descriptive. Dead.
Every landing page promises to empower, unlock, streamline. Nobody is allowed to be witty any more.
Your buyer does not want a product description. They want the small, uncomfortable feeling that finally: someone built this for me.
No account manager between you and the work. No junior writing the first draft. No “we'll loop in the strategist.” One brief, one contact, shipped.
The same hands write the page, build the page, wire the funnel that feeds it, and instrument the metric that proves it worked. No briefing chain, no handoff, no delay.
The sprint is a chemistry check as much as a deliverable. If the fit is there and there is more to build, the engagement continues. Most ongoing clients started with a two-week cut.
Price is based on scope: how many heads are bleeding. One, two-to-three, or full engagement. Success is defined before the sprint starts.
One problem, fixed scope, two weeks. Name the bleeding head and we cut it.
Start the hunt →Positioning usually opens two more. Most clients land here after the first call.
Start the hunt →Full engagement. Every head on the table. Same blade, bigger cut.
Start the hunt →No. Work is done end-to-end by the studio: no account managers, no junior writers, no slide deck on Friday. Two weeks, one direct line.
Two weeks because the scope is fixed and the bet is named before we start. No discovery theatre, no stakeholder alignment, no waiting for the design review. The target is agreed, then we ship it.
Then we cut one head. The single-sprint tier is exactly that. Describe the wound and the scope gets confirmed on the first call.
Only for GEO/AEO (it compounds monthly) and GTM engineering pipelines (they need tuning). Everything else is fixed-scope, fixed-price, fixed-timeline. You should not have to pay indefinitely to fix something once.
Probably yes. The $10k tier is for a single sprint once there is something to sharpen. No customers yet means the next move is more buyer conversations, not a sprint.
Every sprint ships with a written prediction: what success looks like, measured how. If the bet misses, the wrap call explains why and what to cut next. No refunds. Just the truth.
Send an email. You'll know in three sentences.
Yes. That is the intention. The sprint is a chemistry check as much as a deliverable. If the fit is there and there is more to build, the engagement continues. Most ongoing clients started with a two-week cut.
The beast stops thrashing. The robot stops grinding. The founder gets the weekend back. That is the only KPI that matters.
